Sophie ThiOct 27, 20212 minWhy is topical relevance more important than keywords?As marketers, we need to create content that is useful and responds to our audience’s needs. The challenge lies in creating content that is
Sophie ThiOct 6, 20213 minWhy do you need a process to generate content?Content is everywhere and most businesses rely on it to convey messages about their brands and maintain engaging conversations with their au
Sophie ThiSep 30, 20212 minWhere do ideas come from?Modern-day creators do not need to wait for inspiration to strike to generate new ideas. Follow this ideation technique and become a...