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Agora Curated

Content Marketing • Creative Design 

2020 - 2021

A Pursuit of Well-Being

Agora Curated is an online platform to share discoveries of beautiful, quality products to nurture, inspire, and pamper. Their products are curated from the realms of beauty, health, well-being, and self-help.
Uniquely curated gift boxes and product selections for thoughtful treats to delight both loved ones and yourself.

"Give yourself the same care and attention you give to others and watch yourself bloom" Unknown

sifr Essentials 

Content Marketing • Photography Styling


March 2021 to present 

What's your comfort?

sifr Essentials is a Singapore-based contemporary menswear label. The brand diverges from the mainstream by way of its emphasis on basic styles. Maintaining across its entire portfolio a focus on quality, comfort, value and an intelligent approach to the engineering of the clothing. 

"Simplicity is the ultimate sophistication" 
Leonardo Da Vinci 

Praktis Project

Creative Design 


August 2021

The harmony between movement and breath 

A firm believer of the greatness of Mysore style yoga, Sofia Shao has been practising Ashtanga Vinyasa yoga since 2011. The Praktis Project is a platform that promotes inner growth through yoga seminars, workshops and immersions.  

"We don't lose sight of the idea that the practitioner is an individual who steps on the mat with his/her history, morphology, contradictions ... and freedom."
Sofia Shao